UFC pushes the boat out in hyping up St Pierre vs Penn II
The UFC, like a hell of a lot of other people, must think that the fight between Georges St Pierre and BJ Penn is one of the greatest fights in UFC history. Two of the most naturally talented athletes go toe-to-toe for the second time, and the UFC want as many people to see as possible.
In the run up to big events, the UFC always hypes up fights, Dana does his blog, and media interest is generally off the scale. But this time round the UFC has employed a tactic never seen before in MMA. One borrowed from a dying sport. Boxing. In the run up to the super fight between Oscar De La Hoya and Floyd Mayweather, HBO ran a series of shows entitled "De La Hoya-Mayweather 24/7". This series of shows lead to a record number of PPV buys, standing at 2.4million. Now the UFC is planning to run a similar series of shows entitled "UFC Primetime: St. Pierre vs. Penn”.
It is a 3 part series to be aired on Spike TV starting Wednesday January 14th. Given the right strategy and marketing, the UFC could look to break their own PPV record which stands at 1,050,000 when Chuck Liddell took on Tito Ortiz for the second time at UFC 66.
By Rory Logan